Conceptualization of supermarket positioning idea

• Determining of marketing positioning development thrusts;

• Listing of customer values and their sources;

• Creation of advertising slogans and intercommunication elements.

Planning concept

• Space zoning, creation of navigation system;

• Location of the main departments;

• Layout planning, retail space optimization.

Visual merchandising

• Choice of equipment which can provide the most effective representation of goods;

• Location planning of promo stands and seasonal goods;

• Location of intercommunication elements.

Interior design

• Choice of stylistic solution and finish materials;

• Conceptualization of light design and lighting system project;

• Development of 3D rendering and detailed design.

Interior ways of communication

• Planning of wall cantilevers, signages of trade departments location;

• Creation of graphic pictures, promo shelf labels and other tools of corporate identity;

• Preparation of preliminary samples, manufacturing quality control.

Entry/Refrigerated counters

• Developing of technical design specification; merchandising displays decoration;

• Decoration of entry systems and checkout zones.

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